During the recent years the music of 90s became popular and has been welcomed both by listeners who grew up listening to songs of that period and young people. Everything – from music and television shows, to fashion trends – shows the impact of 90s music in today’s popular culture. But what has this 90s music repeat as a trend today, and why has it stirred up the hearts of many people presently?
The Nostalgia Factor
The most obvious reason why ninety’s music is now popular is because it brings back memories. The generation that caught this kind of music is now within the age bracket of 30s-40s and they would prefer to have this music back again. Nineties were a special years in music, where such genres like grunge, hip hop, r’n’b, and even many styles of rock music were born. It is really hard to deny that such artists as Nirwana, TLC, Britney Spears, Tupac were really important for the music of that time.
Concerts, festivals and TV shows featuring artists from that era, as well as Netflix shows with a comeback theme and 90s inspired fashion continues to feed into this musical genre. It may be listening to a familiar Backstreet Boys hit at a friend’s party or even listening to invasion on one of the streaming services, music from the 90s is homely for anyone who was fortunate to grow up during the period.
Music of the ’90s in Contemporary Popular Culture
What is currently happening to 90s music is not just resurgence, but accepted again by a new generation. Current artistes are also incorporating into their music the sounds and the fashion styles of the 90s. For instance, Dua Lipa ‘s song has 90s funk and r&B feel to it; Bruno Mars features ‘90s R&B vibe while rappers like Drake sample 90s hip hop in his songs.
The music from the 90s has returned back into the mainstream media in addition to shaping today’s sound. TikTok has now become a popular platform through which music lovers can listen to old songs with productions of many 90s all-through dance challenges. Songs like Aaliyah’s ‘Are You That Somebody’ or No Doubt’s ‘Just a Girl’ rose to popularity among young people again rightfully placing the music of that decade back in the spotlight.
The place of streaming platforms
Spotify and apple music etc. have been quite instrumental in the resurgence of 90s music. Consumers are now able to buy music with greatest hits from various decades of music and it is quite simple for people to just find the 90s music they loved or find the 90s music for the first time. Listen, options such as ‘‘Sounds of the week’’, ‘‘Throw back Thursday’’, ‘‘90s pop hits and all such lists have become common among listeners desiring to embrace more of the 90s music.
The music of these platforms has also enabled newer generations to get in touch of the music that dominated the 90s decade. In turn, stated at the press of a button, alternatives to read up on quintessential albums of the 90s, including CrazySexyCool by TLC and Ten by Pearl Jam.
Fashion and Ethnicity
The 90s music has also returned in the scenes as well at the same time as the 90s fashion and everything associated with it. Today’s fashion trends include listed styles such as the baggy jeans, crop tops, wearing chokers and the flannel shirts which were common in the 90s. Fans and musicians themselves also concentrated on the clothes, the image and style of the 90’s artists affect today’s clothing manufacturers and designers.
Again, the citization of the 90s in the movie, and even TV shows and ads is also very rife now days. The series such as Stranger Things or Euphoria have embraced the retro looks, returning the television shows and movies of the look and appearance of the 90s. There is a symbiotic relationship when it comes to music and fashion and the return to 90s music has been just as good for both.
Showbiz 90s artists who are dominating the charts
Arising from this is the come back of some of the 90’s music artists; Cher, who released the album ‘Closer to the truth,’ Britney spears whose ‘Circus’ album was released in 2008 as well as M.J’s ‘Thriller’ come back. Most 90s artists are coming back into the modern scene with new music, new concert and new festival. Many stars from 90s are already back and people still listen to their new songs as well as old ones: Britney Spears, Backstreet Boys, and Alanis Morissete.
Concerts based on reunion have also come into fashion and anniversaries of music albums that were highly popular in the 90s have attracted large crowds because people have a desire to see the musicians which created songs that they listened in their childhood live. These events help people continue enjoying 90s hits, and bring back the feel of the decade in today’s world.
Conclusion: The Impact That Music of 90s Left Behind
It’s not just a throwback to the 90s music; it has had a comeback and is not going any time soon. As far as I can tell, it has much to do with how influential this specific period of music has been in the popular culture. Staying in trends through fashion and media influencing modern artists or popular now in streaming services, the music from the 90s does not seem to disappear.
Looking at the way more artists cover the 90’s sound, and how many lovers of music still celebrate the genre that defined their generation, one can deduce that there is no stopping as far as 90’s music is concerned.
